Why People Think They See a Hidden Smile in the Coca-Cola Logo and What That Says About Human Perception and Branding Psychology
It often begins as a casual observation. Someone looks at the Coca-Cola logo—one of the most recognizable brand marks in the world—and suddenly notices something they had never consciously seen before. The second “C” in “Cola” appears to resemble a soft smile. Once this interpretation is pointed out, it becomes difficult for many people to…